balance by lululemon


THE FIRST RETAIL SPACE DEVOTED TO REST AND RECOVERY





SITUATION:

Lululemon’s mission is to help athletes of all levels reach their full potential. In a crowded market, lululemon asked us to create a way its retail locations can better serve their purpose.


INSIGHT:

Athletic brands constantly tell you to push yourself as hard as you can, as often as you can.

But you can’t push yourself to the limit 100% of the time. Taking time to care for your body is a vital part of a balanced fitness plan, but it’s often ignored.







INTRODUCING:



balance by lululemon is a space dedicated to rest and recovery. We’ll help people make more of their days off to make the most of their days on.






The Floorplan


balance by lululemon incorporates both passive and active methods of recovery to help a wide range of guests make the most of their “on days.” balance shifts the perception of “rest” and help educate communities on the role it plays in becoming the best version of yourself.






The Space


FUEL BAR



Refueling with the proper vitamins and nutrients is a crucial element to recovery. We made it easy by providing healthy, grab-and-go options.





MOVEMENT ZONE



Join us in-store for an ambassador-led active recovery session or on-demand sessions with others. Or simply use our equipment and do what makes you feel good.





PASSIVE RECOVERY



Grab a mat and some headphones and do a self-guided meditation.







RETAIL CAPSULE



Shop and try on our favorites leggings, tops, and jackets. Try out our yoga mats, blocks, and stretching straps in-store before purchasing.







SELF CARE STATION



Freshen up at our sink station and try out our new self-care products. Take a mirror pic and spread the word with #YAYFORRESTDAY.






App Integration


INTEGRATING THE IN-PERSON BALANCE EXPERIENCE INTO THE LULU APP



The new balance section helps users make the most of their rest days with specialized rest guides, events at their local balance locations, and rewards to keep them coming back.


Click through to see each page.






Impact for lululemon


LULULEMON IS THE FIRST BRAND TO OWN THE REST AND RECOVERY SPACE



balance by lululemon propels the brand beyond outside the traditional retail category. By changing the conversation around rest and recovery days, lululemon is creating healthier behavior and habits.

balance by lululemon not only provides people with a space to go on their rest and recovery days, it allows them to connect with others for support along the way. balance by lululemon positively impacts the body, mind, and community.






WITH  Ynes Bouck, Nick DeLeon, Alana Loveys, Connoh NohHalle Sinnott
Mark