Indoor Vices by Outdoor Voices
Shifting an existing brand message from #DoingThings to #DoingThingsInside.
COVID-19 has left people bored, stuck inside, and desperate for movement. How can athleisure brand Outdoor Voices continue to get the world moving, producing endorphins, and #DoingThings?
(Presented to Indoor Voices creative team in winter 2020 !!) (student work)
START #DOINGTHINGSINSIDE
A microsite that helps the #DoingThings community rally behind our current mission of #DoingThingsInside during quarantine.
SOCIAL LAUNCH
We’ll launch our new microsite to Outdoor Voice’s 430,000 followers on Instagram.
INDOORVICES.COM
Scroll through a series of common indoor vices and suggestions for getting your body moving from inside the home.
WORKOUT THINGS
Virtual workout sessions link to upcoming online classes hosted by Outdoor Voices.
ENTERTAINMENT THINGS
Recommendations for endorphin-boosting entertainment.
20 SECOND HAND WASH THINGS
20 second segments of popular dance-y songs to wash your hands to.
MERCH
#DOINGTHINGSINSIDE MAKES SENSE
Outdoor Voices is a brand that thousands of young adults already turn to for more than just cute athleisure styles––OV has become a lifestyle brand that sells athletic clothes.Indoor Vices evolves OV’s existing brand mission to this time of COVID-19 with social relevance and an uplifting spirit.
#DOINGTHINGSINSIDE GIF GALLERY
With Emily Rhodes