Mustang With No Name
Ford let us ask the internet to name a product package for its iconic Mustang, and 200,000+ fans submitted names. We spent a whopping $0.00 on media and made a cool campaign for a legendary brand. ... And bonus, my dad was thoroughly impressed.
TEASERS
We started out by posting a series of cryptic teasers across their social channels.
THE REVEAL
Unfortunately for us, our good friends at Ford ended up picking the name we threw in as comic relief.
Nonetheless, introducing the Mustang Nite Pony.
LOVE NOTES FROM OUR FANS
Hardcore Mustangheads were pissed. Which elicited a whole lot more engagement.
With Cara Hanson
Stuart Jennings and Eric Helin, GCDs