Supergoop! 


THE SUN LITERALLY STALKS YOU, FOLLOWING YOU EVERYWHERE, EVERY DAY.


Supergoop is the high performance everyday sunscreen you need to always stay protected.






POSTER SERIES






:15 SOCIAL












SOLAR-ACTIVATED TEMPORARY TATTOOS - PARTNERSHIP W/ LOGIC INK


When you’ve been in the sun for two hours, the sun appears at its brightest so you know it’s time to reapply.






T-SHIRTS WITH SOLAR-ACTIVATED INK


When you step out in the sun, the image on the shirt starts to change and evolve with solar-activated ink.





SMARTWATCH RE-APPLICATION REMINDERS


When you’ve been out in the sun for two hours, you’ll get this not-so-subtle reminder that it’s time to reapply.






OUT OF HOME








WITH Cara Hanson
Mark