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Supergoop!


The sun literally stalks you, following you everywhere, every day.

Supergoop! is the high performing everyday sunscreen you need to always stay protected.




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ONLINE VIDEO


:15 Second Social










SOLAR-ACTIVATED TEMPORARY TATTOOS


Partnership with Logic Ink

When you’ve been in the sun for two hours, the tattoo sun appears at its brightest so you know it’s time to reapply.





T-SHIRTS WITH SOLAR-ACTIVATED INK


When you step out in the sun, the image on the shirts start to change and evolve with solar-activated ink.







SMARTWATCH RE-APPLICATION REMINDERS


Every two hours, you’ll get this not-so-subtle reminder that it’s time to reapply.




With Cara Hanson