The Boyfriend Pillow


ALL YOU REALLY WANT IN A RELATIONSHIP IS A SNUGGLE BUDDY AND NOTHING MORE.


Receive comfort, support, and so much more from your perfect, new (headless) Boyfriend.






This is a real product, currently sold on Amazon. While it’s not very well known, it’s very well loved.





OOH






PRINT

Click to enlarge full prints.



THEBOYFRIENDPILLOW.COM


We created a microsite with options for customizing your perfect, new Boyfriend. You can now choose his name, skintone, shirt color, accessories, scent, and even a personalized voice memo.





PACKAGING


Hyper-customized packaging includes a personalized note introducing you to your new Boyfriend.




SQUEEZE YOUR BOYFRIEND’S HAND TO HEAR A CUSTOMIZED VOICE MEMO








THE BREAKUP BOX x TARGET


Gift your newly-single friend The Breakup Box, the ulimate care package. Purchase through theboyfriendpillow.com or in select Target stores.



FT. CUDDLE POSITIONS, THE BOOK







THE BUILD-A-BOYFRIEND TRUCK


The Build-A-Boyfriend truck will travel around to college campuses to provide lonely students with some comfort and support. Students will finally be able to customize and meet the Boyfriend of their dreams.





THE BOYFRIEND PILLOW x THE BACHELOR


During the "Women Tell All" episode at the end of the Bachelor, Boyfriend Pillows will be given out to contestants that were broken up with on the show. They'll receive their new Boyfriends while they're interviewed on the hot seat.





SPONSORED SNAPCHAT FILTER 






PLAYLIST


Listen to this playlist while snuggling up with your Boyfriend for ultimate comfort and support.







 
WITH  Julia Scoper
Mark