https://emmaline.site Emmaline | art director Wed, 03 Mar 2021 05:17:32 +0000 https://emmaline.site en https://emmaline.site/Home Wed, 03 Mar 2021 05:17:30 +0000 Emmaline | art director https://emmaline.site/Home Love, Me&nbsp; <img width="1256" height="707" width_o="1256" height_o="707" data-src="https://freight.cargo.site/t/original/i/3eca2417129bea815d6fc2dc97a410dba2c9146c4285bded97bd87d4b77c75d9/Comp1_16-ezgif.com-optimize-1.gif" data-mid="205869860" border="0" src="https://freight.cargo.site/w/1000/i/3eca2417129bea815d6fc2dc97a410dba2c9146c4285bded97bd87d4b77c75d9/Comp1_16-ezgif.com-optimize-1.gif" /> YouTube TV&nbsp; <img width="1328" height="746" width_o="1328" height_o="746" data-src="https://freight.cargo.site/t/original/i/0fa3e1f048c5a90d405e4f8921a5a5e5a28be03e7bbe43899f3744d5c08bf99a/YTTV_1.gif" data-mid="218414462" border="0" src="https://freight.cargo.site/w/1000/i/0fa3e1f048c5a90d405e4f8921a5a5e5a28be03e7bbe43899f3744d5c08bf99a/YTTV_1.gif" /> Ford Bronco Raptor&nbsp; <img width="2064" height="1160" width_o="2064" height_o="1160" data-src="https://freight.cargo.site/t/original/i/7871f144071661efbb785176f34701fa0e5a293486b03dd163a8d63c64fd47b8/Raptor.gif" data-mid="218414464" border="0" src="https://freight.cargo.site/w/1000/i/7871f144071661efbb785176f34701fa0e5a293486b03dd163a8d63c64fd47b8/Raptor.gif" /> Kraft&nbsp; <img width="1780" height="1002" width_o="1780" height_o="1002" data-src="https://freight.cargo.site/t/original/i/5b4e5848670454d9432f5a4f8220bbb274ae649bdf1ed56d81e7f9442b2ca82b/Kraft-1.gif" data-mid="218414480" border="0" src="https://freight.cargo.site/w/1000/i/5b4e5848670454d9432f5a4f8220bbb274ae649bdf1ed56d81e7f9442b2ca82b/Kraft-1.gif" /> Ford Mustang&nbsp; <img width="1064" height="544" width_o="1064" height_o="544" data-src="https://freight.cargo.site/t/original/i/263868af195e23788579b8e94118bd83adf94023cf9251ae39f57a58255f8ac2/Convert-to-MP4-project.gif" data-mid="245969515" border="0" src="https://freight.cargo.site/w/1000/i/263868af195e23788579b8e94118bd83adf94023cf9251ae39f57a58255f8ac2/Convert-to-MP4-project.gif" /> Greenie&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/86036441154a7636c562410757af1d70b426092c0da8ad386f1e8d9d877daaca/greeniehomepage.png" data-mid="102028570" border="0" src="https://freight.cargo.site/w/1000/i/86036441154a7636c562410757af1d70b426092c0da8ad386f1e8d9d877daaca/greeniehomepage.png" /> Michelob Ultra&nbsp; <img width="1280" height="654" width_o="1280" height_o="654" data-src="https://freight.cargo.site/t/original/i/d8e76af36c134afd151f518ad911cb24c91ff92572b2ce0563ec069a4f4ca840/bbb_2-ezgif.com-video-to-gif-converter-1.gif" data-mid="246003156" border="0" src="https://freight.cargo.site/w/1000/i/d8e76af36c134afd151f518ad911cb24c91ff92572b2ce0563ec069a4f4ca840/bbb_2-ezgif.com-video-to-gif-converter-1.gif" /> Supergoop!&nbsp; <img width="2065" height="1096" width_o="2065" height_o="1096" data-src="https://freight.cargo.site/t/original/i/e77b57b3501b73806c174bee2265356ecfcd7e47fb34d5d1589dd6f6e48451bf/supergoop.site.gif" data-mid="102385262" border="0" src="https://freight.cargo.site/w/1000/i/e77b57b3501b73806c174bee2265356ecfcd7e47fb34d5d1589dd6f6e48451bf/supergoop.site.gif" /> Printmaking&nbsp; <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/3ca2ea9560bfb704ed5c9b082b45989d62f31694678d25f5c06385659550d231/printmaking.jpg" data-mid="102029995" border="0" src="https://freight.cargo.site/w/1000/i/3ca2ea9560bfb704ed5c9b082b45989d62f31694678d25f5c06385659550d231/printmaking.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7d32acd577b93e7c84bc7febd67d78df6f577043de030aa26953803ffff8655e/casio.gif" data-mid="102029188" border="0" src="https://freight.cargo.site/w/1000/i/7d32acd577b93e7c84bc7febd67d78df6f577043de030aa26953803ffff8655e/casio.gif" /> https://emmaline.site/Hi-Susan Wed, 03 Mar 2021 05:17:32 +0000 Emmaline | art director https://emmaline.site/Hi-Susan Love, MeInspired by an iconic thread of advice on an internal Wieden listserv, we asked women in the agency to tell their young selves what they needed to hear that would’ve made all the difference. Love, Me is a love letter to all the little yous. Not that metrics are everything or anything, but the promo got more views than any other video WKNY has posted in the last three years. Even more than the McDonald’s Cardi B meal. Wow. It was an honor to have been trusted with the stories, traumas, joys, and relics from the childhoods of over 150 women at the agency. <img width="1256" height="707" width_o="1256" height_o="707" data-src="https://freight.cargo.site/t/original/i/a48afcbd92f55f204efb97c272cfa71c2ed6d6b525fec34da9fd070d726dfa17/Comp1_16-ezgif.com-optimize-1.gif" data-mid="205299227" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a48afcbd92f55f204efb97c272cfa71c2ed6d6b525fec34da9fd070d726dfa17/Comp1_16-ezgif.com-optimize-1.gif" /> Made at WKNY with Funmi Adejobi, Kristin Gladney, Marieme Sall, Malithi Gunawardena, Matt Burke, Maliyamungu Muhande and many many others. YouTube TV YouTube TV is more than cable for less than cable. With Alex McClelland, Jake Thompson, and Cara Hanson. Directed by Alex Prager. Ford Bronco Rocket League Rocket League is a video game where cars play soccer with a flaming orb as the ball. We launched the Ford Bronco to this insane video game Rocket League with Bryan Cranston on VO. <img width="950" height="234" width_o="950" height_o="234" data-src="https://freight.cargo.site/t/original/i/769f2adce640e503882328f9f70edeb164c5c8b5c88d0a3ec47d3c24543099d0/Screenshot-2024-01-11-at-3.39.21-PM.png" data-mid="205297770" border="0" src="https://freight.cargo.site/w/950/i/769f2adce640e503882328f9f70edeb164c5c8b5c88d0a3ec47d3c24543099d0/Screenshot-2024-01-11-at-3.39.21-PM.png" /> <img width="908" height="266" width_o="908" height_o="266" data-src="https://freight.cargo.site/t/original/i/d7da5cb8322ef203f7cc6ffdf9fc783e312fea4e67936353faa66159301ae0b9/Screenshot-2024-01-11-at-3.39.51-PM.png" data-mid="205297768" border="0" src="https://freight.cargo.site/w/908/i/d7da5cb8322ef203f7cc6ffdf9fc783e312fea4e67936353faa66159301ae0b9/Screenshot-2024-01-11-at-3.39.51-PM.png" /> With Cara Hanson Mustang With No Name Ford asked the internet to name a product package for its iconic Mustang, and tens of thousands of fans submitted names. With $0, this campaign generated more than 90k engagements across social. We started out by posting a series of cryptic teasers. <img width="2731" height="1620" width_o="2731" height_o="1620" data-src="https://freight.cargo.site/t/original/i/a5fbd9d5141316917cb8d99d6fa5939743c30222062785e3a84d66ceb2702c73/FRDNSUVG0529_Ford_NoName_Back_03a_Alt_01a_RGB_100DPI_LR.jpg" data-mid="205296398" border="0" src="https://freight.cargo.site/w/1000/i/a5fbd9d5141316917cb8d99d6fa5939743c30222062785e3a84d66ceb2702c73/FRDNSUVG0529_Ford_NoName_Back_03a_Alt_01a_RGB_100DPI_LR.jpg" /> <img width="510" height="907" width_o="510" height_o="907" data-src="https://freight.cargo.site/t/original/i/a902d400ef61e06bed10e44b0d15f8a7120b83df2cae92f85846626200f67829/FRD_BLACK-MUSTANG_TEASER_9x16_00-02-ezgif.com-optimize-1.gif" data-mid="205297444" border="0" src="https://freight.cargo.site/w/510/i/a902d400ef61e06bed10e44b0d15f8a7120b83df2cae92f85846626200f67829/FRD_BLACK-MUSTANG_TEASER_9x16_00-02-ezgif.com-optimize-1.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/888cd295dbd655dcd3a7bf5c7b0a0f535a2146c571d34ea8b20300ba18aad036/GIF_HERO_Silhouette_2xLoop_v2_16x9.gif" data-mid="205297952" border="0" src="https://freight.cargo.site/w/600/i/888cd295dbd655dcd3a7bf5c7b0a0f535a2146c571d34ea8b20300ba18aad036/GIF_HERO_Silhouette_2xLoop_v2_16x9.gif" /> Then we made a microsite that collected the 200k numbers of name suggestions. <img width="2393" height="1583" width_o="2393" height_o="1583" data-src="https://freight.cargo.site/t/original/i/f4fde4e731b8ebe493ff6823434c5f0edb9d640d3a42294c1596c93c9e65a89f/MustangWNoName.png" data-mid="205296570" border="0" src="https://freight.cargo.site/w/1000/i/f4fde4e731b8ebe493ff6823434c5f0edb9d640d3a42294c1596c93c9e65a89f/MustangWNoName.png" /> The fan-submitted names were narrowed to 4 finalists, Alastor, Shadowmare, and Shadow Stallion, and Nite Pony. <img width="1232" height="1232" width_o="1232" height_o="1232" data-src="https://freight.cargo.site/t/original/i/9c725a92ba014edb241ff3eae633ea49647fc0b100de57c33b8c465d759bff9a/Screenshot-2024-01-11-at-4.10.20-PM.png" data-mid="205297068" border="0" src="https://freight.cargo.site/w/1000/i/9c725a92ba014edb241ff3eae633ea49647fc0b100de57c33b8c465d759bff9a/Screenshot-2024-01-11-at-4.10.20-PM.png" /> Unfortunately for us, our good friends at Ford ended up picking the name we threw in as comic relief. Which elicited a whole lot more engagement (aka angry Mustangheads). Nonetheless, introducing the Mustang Nite Pony. <img width="1232" height="260" width_o="1232" height_o="260" data-src="https://freight.cargo.site/t/original/i/b9a6a627ad798e171c80060fe66a5d58b0d3ebe1b1f117e35289144e09ec9b89/Screenshot-2024-01-11-at-4.14.31-PM.png" data-mid="205297072" border="0" src="https://freight.cargo.site/w/1000/i/b9a6a627ad798e171c80060fe66a5d58b0d3ebe1b1f117e35289144e09ec9b89/Screenshot-2024-01-11-at-4.14.31-PM.png" /> <img width="3054" height="2996" width_o="3054" height_o="2996" data-src="https://freight.cargo.site/t/original/i/ee4d2979385eb9d1e367f8281c929571f740e9b06c5ef2385c0605e9ca5d3394/Screenshot-2024-02-23-at-2.25.36-PM.png" data-mid="205298436" border="0" src="https://freight.cargo.site/w/1000/i/ee4d2979385eb9d1e367f8281c929571f740e9b06c5ef2385c0605e9ca5d3394/Screenshot-2024-02-23-at-2.25.36-PM.png" /> <img width="980" height="234" width_o="980" height_o="234" data-src="https://freight.cargo.site/t/original/i/def07d84be3964f95c11f47e3cc862e44b08d71461aca722640249449a2e6899/Screen-Shot-2023-02-02-at-5.35.46-PM.png" data-mid="205297148" border="0" src="https://freight.cargo.site/w/980/i/def07d84be3964f95c11f47e3cc862e44b08d71461aca722640249449a2e6899/Screen-Shot-2023-02-02-at-5.35.46-PM.png" /> <img width="720" height="570" width_o="720" height_o="570" data-src="https://freight.cargo.site/t/original/i/9cc8b32331eb2ba88a233ba252f859ac9e2cc8e262d67acef7a23ce6b503e232/Screenshot-2024-02-23-at-2.46.25-PM.png" data-mid="205298758" border="0" src="https://freight.cargo.site/w/720/i/9cc8b32331eb2ba88a233ba252f859ac9e2cc8e262d67acef7a23ce6b503e232/Screenshot-2024-02-23-at-2.46.25-PM.png" /> <img width="946" height="1228" width_o="946" height_o="1228" data-src="https://freight.cargo.site/t/original/i/0dcd2763a669f8029d1f6f9f706b7f642f768cd1b2edbb3c851232befcdaac1d/Screenshot-2024-01-11-at-4.13.10-PM.png" data-mid="205297067" border="0" src="https://freight.cargo.site/w/946/i/0dcd2763a669f8029d1f6f9f706b7f642f768cd1b2edbb3c851232befcdaac1d/Screenshot-2024-01-11-at-4.13.10-PM.png" /> Made with Cara Hanson https://emmaline.site/Current-93 Wed, 03 Mar 2021 05:17:31 +0000 Emmaline | art director https://emmaline.site/Current-93 <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/9333a34edff6fb66bf7198582cbb4f1479c8e73773a5a2df768b505d335d5d7f/c1.jpg" data-mid="100710525" border="0" src="https://freight.cargo.site/w/1000/i/9333a34edff6fb66bf7198582cbb4f1479c8e73773a5a2df768b505d335d5d7f/c1.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/587a31f74b018769ea7adeb9385354dd830899d40e7fd92a05757a66eea8031d/c3.jpg" data-mid="100710527" border="0" src="https://freight.cargo.site/w/1000/i/587a31f74b018769ea7adeb9385354dd830899d40e7fd92a05757a66eea8031d/c3.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/a95e17a3864b77a43d4eb7246e1e3c92eaed8b91d7ace4f3c898afd4acb06f02/c2.jpg" data-mid="100710526" border="0" src="https://freight.cargo.site/w/1000/i/a95e17a3864b77a43d4eb7246e1e3c92eaed8b91d7ace4f3c898afd4acb06f02/c2.jpg" /> I’m sure that when I die, I’m still going to say ‘I haven’t understood’. It’s the cliché: the more you understand, the more ignorant you know you are. I’m just really an enthusiast and I have an obsessive belief in what I’m doing because it’s important for me. &nbsp; &nbsp; &nbsp; &nbsp; But I’ve never had any feeling that this is going to mean anything for anyone else. It’s just the way of working out my salvation. People just do the best they can. And I don’t know any other way to do it. (from an interview in White Heat Magazine, 2010) https://emmaline.site/Proust Wed, 03 Mar 2021 05:17:32 +0000 Emmaline | art director https://emmaline.site/Proust <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/1a4298f168d9c6c3f136c61820306480d70d550d53611d167a4a5806988e51b7/p2.jpg" data-mid="100710530" border="0" src="https://freight.cargo.site/w/1000/i/1a4298f168d9c6c3f136c61820306480d70d550d53611d167a4a5806988e51b7/p2.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/dc6d48b57a8a2c49493bf5b3eb23c3274889d96b8a071148a43d8fb4f0b4a48a/p1.jpg" data-mid="100710528" border="0" src="https://freight.cargo.site/w/1000/i/dc6d48b57a8a2c49493bf5b3eb23c3274889d96b8a071148a43d8fb4f0b4a48a/p1.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/6f9c4ba573f32ae7e18dd6a723b466e7dcd5777ea93cb638b755a8444270dbd7/p3.jpg" data-mid="100710529" border="0" src="https://freight.cargo.site/w/1000/i/6f9c4ba573f32ae7e18dd6a723b466e7dcd5777ea93cb638b755a8444270dbd7/p3.jpg" /> These shifting and confused gusts of memory never lasted for more than a few seconds; it often happened that, in my brief spell of uncertainty as to where I was, I did not distinguish the various suppositions of which it was composed any more than, when we watch a horse running, we isolate the successive positions of its body as they appear upon a bioscope.&nbsp; &nbsp; &nbsp; &nbsp; But I had seen first one and then another of the rooms in which I had slept during my life, and in the end I would revisit them all in the long course of my waking dream… (from In Search of Lost Time, by Marcel Proust, 1913)